Auteur Theory

The word 'Auteur' is originally a french word meaning author , An Auteur is considered to be a director who illustrates their signature work into music videos these are usually visual elements which consist of three theory points.

Auteur theory 3 elements

1.) Individual stylistic features - This is the auteurs signature which features throughout the videos they direct, not all directors are auteurs, Auteurs want their work recognised so with a repetitive signature it is easier for the audience to identify their creative work.

2.)How texts are determined by artists creativity - Not all Auteurs are creative! , some Auteurs are recommended due to popularity and this will appeal to a niche audience, Hype Williams is a renowned auteur whos creativity flows within the RnB sector.

3.)How texts emerge as part of an artist's body of work - Auteurs not only use visuals to illustrate their signatures but sometimes the artist's are directed to wear specific clothing or dance in a certain way to reflect upon the auteurs style.

Across the music video industry Auteurs have made their mark by the use of recognisable signatures , these signatures could be forms of anything such as the following;

~ Colour
~Transitions
~Use or absense of narrative
~ Location
~ Actors