Presentation on comparing two music videos to the genre Hip-hop/ rap

We decided to choose track 7 ( Aim- sunshine) the genre for this track is Hip-Hop/ rap/ soul. So for research we decided to compare two music videos of the same genre to help us produce our Music video!! ENJOY

Video no.1

Bell Biv DeVoe - Word To The Mutha !

• Ariel shot of location
• Transition of shot = Fade into next clip
• Band and extras (friends) walking towards the camera in the streets

Here you can see the different use of camera angles (ariel and moving long shot) and the different use of effects (colour to black and white. The black and white clip also had a single colour in it). Also in the last frame there is text scrolling along the bottom (crawl text). These use of techniques fit in well with the music video and genre.



As you can see here, there are continuous clips and scenes which include staircases.
It is common to see staircases leading into houses and buildings in America, and it is often seen in the videos for this particular genre as they are typically filmed in rural, homely areas. The staircase also acts as a platform and is normally linked with low angled camera shots to make whoever is on the staircases seem bigger.

Within these 6 images you can see the frequent use of low camera angles on the group members. The low angles make the person in the frame seem bigger, therefore giving off the idea they are more important. This is a common convention used within the Hip Hop genre.

After analysising the video, there are some ideas which we could link in with our video. Such as the low camera angles which seem to represent Hip Hop and the transition effects. Also the use of extras in the music video.

This is a diagram I did whilst analysing the video. This allowed me to note all the possible shots, locations, editing and mis-en-scene.

Video no.2

        

 2PAC ft ELTON JOHN - GHETTO GOSPEL

                             
Would you say this video represents the genre Hip-hop/rap very well?

What elements of the video supports this?

This is a music video for the genre Hip-Hop/ rap . In the video it portrays thug life and the consequences, we follow the character through his life and where he's grown up and the consequences he faces. My group and i decided that we liked the idea of following a certain character through the life stages and what demons they face.  Typical hip-hop videos usually have fragamented linears ( his death at the begining) this makes the audience wonder what what happened?

Hip-hop/ rap usually has storylines of killings , drugs and violence. We might make use of one of these elements in our music video.

The camera uses a blur fade-out effect to show what happened before this is very effective and works also it creates tension for the audience.

The lighting for the video is quite dark suggesting an edgy feel to the music video and this may influence our video to be in black and white perhaps.

In this music video there are quite a few close-up shots this represents a close relationship between the camera ( audience) and the character creating an emotional attachment between the viewer and the video, 2pac's aims for the video is to end the war on the streets as he states in his lyrics addressing the futility of racial difference. This could be an important factor in our music video because the lyrics for our track Aim- Sunshine is quite a meaningful song.

A wide - shot establishes the location that its in America and America has one of the highest rate in crime and violence. 

Mise en scene

each shot represents poverty here are a list of the most things that occur in this video

- Gangs

- Dirty streets

- Hoodies and chains

- Religous symbols

-Buildings

- Cars

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