Friday, 30 September 2011

Explaining the music conventions of Pop music


Explaining the music conventions of pop music, looking into Sugababes.

Sugababes are pop, girlgroup from England. They formed in 1998 with 3 different original members. This is a picture of their album cover ' Sweet 7' from 2010 released by Island Records, the bands record label. Their debut album, 'One touch' was released in 2001. Straight away the audience can identify with the genre due to the colours and the imagery on the album cover. For example the light and dark orange colours are playful and soultry, letting us know that the band are playful and non offensive. The outfits of the 3 girls are attractive and sexy. Moreover, they are easy on the eye. The girls are wearing black leather clothing. They all have slight variations of the other's outfit to indicate a team. The girls wear high heels which will play up to the 'girly' figure. The colour scheme of the CD cover is current and modern, attracting a younger audience. Pop is quite well known to try and aim at a younger audience, whilst being flirty at the same time. Here it is evident that the girls' outfits are quite explicit, however the tones of the CD cover play down the explicit tone of the group.
The album reached 14 in the UK and 25 in Ireland. One way of advertising the album was through youtube, where the first music video was previewed. Magazines also mentioned the album release as well as radio stations.

Track list of the album:
1. Get sexy
2.Wear my kiss
3.About a girl
4.Wait for you
5.Thank you for the heartbreak
6.Miss everything
7.She's a mess
8.Give it to me now
9.Crash and burn
10.No more you
11.Sweet and amazing
12.Little miss perfect


Website of the group : http://www.sugababes.com/ .Here on the website/fansite, the girls present their twitter usernames and information about the band that can help their fans.

The track name 'Wait for you' has intertextual referance of  the film 'A cindarella story' which is girly and aimed a young audience.

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