Conventions for a DigiPak and analysis

A DigiPak is a style of CD or DVD packaging. It is more advanced than a standard CD/DVD case which allows more space for graphics and text, and also may include added bonus features. It is typically displayed as a book-style case made mainly of cardboard.

Like a magazine advert, DigiPaks have similar conventions. Some of which may be present in certain genres more than others, with each genre having their own different way of adressing each convention.

Overall, the conventions of a DigiPak include...
Text

• Name of artist
• Name of album/DVD
• Track list
• Price
• Website
• Credits
• Recording information

Pictorial

• Images of the artist
• Logo
• Barcode
• Website banner

Design

• Artist genre
• Adverts
• CD or DVD
• Booklet
• CD/DVD case