Our genre for our music production is Hip Hop. We wanted to incorporate typical stereotypes of this genre of music to enable our audience to understand the meaning behind the music video and the message we are trying to achieve. We also wanted to ensure our audience has an emotional attachment to our character/s to really pull them into the storyline. When researching different types of Hip-Hop stereotypes i came across many categories to do with character's costume, behaviour, movement of the character. Most hip-hop stereotypes include a typical 'Gangster image' therefore, i researched into this topic also.
Stereotypes of Gangsters within Hip-Hop
Around the times of the 1920's, gangsters used to have fitting suits and matching hats and portray a little bit of respect towards others, however now, a typical gangster tends to be seen as a negative label. Modern 'Gangsters' tend to have the following traits:
Costume- Low riding trousers, vest tops, flat caps and hats, trainers or sneakers, boxers on display, extremely baggy t-shirts and over sized jeans, bandannas, jewelry. ( Colours of parts of the costume can indicate different gang membership)
Behaviour- Aggressive, intimidating, loud, sneaky, disloyal, offensive towards woman.
Possessions- Expensive cars, guns and weaponry, lots of money, drugs.
With regards to Hip-Hop music itself, it has it's own stereotypes :
- That the music increases crime and deviance
- That the music is only there to be offensive and disrespectful
- That people will disobey society if they listen to this music
- That people will begin to disrupt society if they listen to the music
Hip-Hop used to be a way of expressing one's self and only creating an 'image' of respect. However since particular artists such as ' Tupac' evolved, the message turned into a literal interpretation of one's life instead of a theoretical idea.
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