Questionnaire for target audience

The following questions are to help us establish our target audience and also to use their opinions of the genre and create ideas from it. We asked 10 students and just below are the results.

Questionnaire for target audience for the genre hip-hop/’rap

Please answer and put one tick in the following questions

1.)    Male [ ] Female []

2.)    Age ______

3.)    On a scale from 1 – 5 ( 5 being your expected to see a lot) rate how often you expect to see these in a Hip-Hop/Rap music video

Crime-

Gangs-

Parties-

Drugs-

Drink-

Sex-

Meaningful messages –

Bright Colours-

Religious symbols-

4.)    Where in your surrounding area would you expect to set a hip-hop music video

5.)    Do you think direct address ( directing to you!) is a effective way to connect to the audience?

6.)    What makes you want to watch a music video all the way through? ( is it the linear storyline or abstract images perhaps).                                                                                                                                        

7.)    Would a good music video make you want to listen and watch more from this particular genre?

The results 

We concluded that the majority we asked were both male and female, with an age range between 17-25. They were most likely to see criminal activity, gangs, parties, drugs , drink, sex and religious symbols. They thought the location for a hip-hop/rap music video would be in an industrial environment i.e slough. They thought that direct address was very effective in a music video for our particular genre, The idea of a fragmented linear was appreciated very much furthermore if all of the above was included in a music video it would make them want to listen to more of this particular genre so it would open up a bigger audience and not just aimed at a niche market.