Star analysis

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Jennifer Lopez

This music video by Jennifer Lopez is from 1999 by her management company Sony BMG Music Entertainment.

Jennifer Lopez has many aspects that help her into being such a successful selling artist. Her target audience would be young girls to older women, not necessarily directed at a particular race. As she is Latin, Jennifer Lopez has the ability to direct her videos at a larger multicultural target audience. Moreover, her female friendly persona makes her seem more approachable.

-Her feminine persona reaches out to young female audience members, whereas her confidence can appeal to a male audience
-Her videos tend to keep to the trends ensuring she has a large target audience
-She intends to keep to her Latin roots with her pronunciation and the beats and tempos of her music. This maintains her solid fan base as she stays consistent
-Her videos tend to be linear and tell a story to draw the viewer in
-Her friendly persona reaches out to audience members encouraging them to feel as if she is talking and singing directly to them
-Her fashion trends stay modern and up to date which will tackle new members of her target audience regularly.
- She sticks to a 'pure' image a lot of the time ensuring that she does not offend any members of her target audience
- She sometimes incorporates young children and older adults in her videos to maintain a broad target audience



This video again by Sony BMG was produced in 2004. This uses the imagery of small children again to ensure a lighthearted video that reaches out to many people.


This video is again by Sony from 2011. This demonstrates her ability to keep up with the current trends and  keep a modern image.