After we shot all the footage we needed, we were asked to create a rough cut on Final cut pro. The duration of the rough cut had to be between 30secs-40secs long, the reason for the rough cut is that it's a propsed idea of the actual music video itself and also we could get to grips with editing ideas . Once we uploaded all the footage we captured off the camera we started to play around with editing techniques and write up ideas we could use for our final music video piece. Every time we watched the footage back it forever changed in our heads as to what looked even better- editing technique or the placing of the scene.
We all agreed on having a fragmented linear as it links in well with our hip-hop/rap genre. So as you can see at the beginning ; the character Nia is walking over a bridge and holding her arms out to the sun this is to represent her being free, this also links with Aim's lyrics 'runaway' her being free is essentially her being put at peace so this will be put in the first scene of the music video to show what happeneds at the end. Following on we edited the contrast to make it brighter so it gave that peacefull heaven like feel.
This scene is followed by a black fade out into a short panning shot of pigeons flying upwards. This shot is known as a cut-away which means filming something else other than the subject ( characters) we used this because cut-aways are used alot in hip hop/rap music videos, so we wanted to include this and it looks really effective and it also represents being free as a bird linking to the meaning behind the artist's Aim lyrics - wanting to get away from her bad surroundings.
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