-This album cover includes the name of the artist and the name of the album. ( mentioned above) This is usually included within a convention of hip-hop as the artist doesn't want to hide their name or album name. This helps to promote themselves. Most other conventions of music will also include this convention as it is a standard thing to chose to include on the album promotion.
- Most album adverts will include the date of release as the aim to get the audience to purchase the product. Here on Jay-z's album it notes that the album is released on September 14th of 2009. This will encourage the audience to ensure they purchase this album on this particular date or as near to it as possible, driving sales.
-There is a mention of featured tracks on Jay-Z's album which again fits the conventions of the hip-hop genre. This helps to keep the audience familiar with the artist's music and style.
-The artwork imagery seen here does not include the artist which most hip-hop genres tend to include in order to let the audience know who they are. However, some well known artists can afford to take the risk of not having their face pasted on the front of their cover and instead chose to have imagery instead. Here the artist has chosen to use an image consisting of instruments and electrical equipment which fits the musical convention in a sense, however the electrical equipment doesn't really fit in with the conventions. The artist's team have clearly used some sort of Photoshop in order to create the album imagery, possibly to alter the colour or the shape of the image.
-The name of the artist's record label is included in the imagery as 'RocNation' however, it is kept minimal aand simple.
-There are no quotes or ratings included in this CD advertisement . In my opinion this is due to the fact that in hip-hop a majority of the artists like the have the image of 'not caring' about how people see them and to take them 'as they are'. They like to let the music speak for itself and not fuss things with people's opinions and critique. A lot of hip-hop artists stick to this convention within a magazine advertisement by keeping the wording simple. Moreover, possible retailers are also left out of this advertisement, again keeping the advert simple and plain.
-The website of the artist is included in this advertisement, again fitting into the conventions. This is a sly way of self promotion within the advertisement without being seen as self-indulgent.
- The colour scheme fitting the conventions of hip-hop tend to be quite simple. They tend to involve a lot of two-tone colours such as white and red seen above, or black and white, or black and blue. This way it keeps the concept brief and simple. There is the clear use of light within this advertisement to catch the viewers eye.
- Another convention that i have recognized to be popular within the hip-hop genre is the use of bold, large font in capital lock. This way the words 'shout out' at you encouraging you to be interested. The artist almost wants to come across as offensive, trying to be controversial and aggressive. Furthermore, the lack of imagery and critique of the music leads the viewer to think that the artist wants their music to be self explanatory. In other words, they want you to buy the album and make your own mind up about the decision.
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