A Digipak can sometimes include a bonus DVD and in this case it does not. The Digipak should follow a particular theme throughout including similar things such as colour scheme, imagery, font, layout.
There are standard conventions that a DigiPak will tend to follow ( can also be found on our other digipak analysis')
To start with this Digipak includes the name of the artist, 'Oasis' and the name of the album. This version also notes the type of CD that it is - acoustic version. The track list is included in this Digipak which is essential for promotion and fans listening to the music. This helps them to keep in order and to decide their favourite songs. Sometimes, the price is displayed on the CD but this is up to the retailers. Here is appears as if there is not a price tag. The Digipak may also include any band information and websites, retailers and recording information.
The image on the front of the album usually invloves a picture of the artist, or an image involving the artist that the audience would be aware of. Here for example, Oasis have chosen to display a picture of a guitar which to their fans would make sense as they are well known for their acoustic guitar playing and tend to involve this in every single song they do. This Digipak, like others, also includes a barcode which can be seen on the side panel.
The design of the Digipak helps display the artists genre and the type of audience they will be going for. Here Oasis have kept to a friendly, approachable design which keeps to the same theme of orange, yellows, browns and reds throughout. The Oasis Logo is also kept to the exact same font and style that they always use. This helps the audience highlight the fact that this is the original Oasis that they are used to. Where the design of the CD is concerned, the tracklists can be seen on the actual CD itself. This again helps people to keep track of particular songs that they may like. Furthermore, it keeps the design of the Digipak flowing when the CD is in place. The booklet and the CD case has kept to the 'Indie' style and acoustic genre that it is used to. This way Oasis are keeping their regular fans used to their normal style.
As a whole, the CD cover flows and is kept to a regular theme which is attractive to the eye.
When researching and from my own experience of Oasis fans, there appears to be no particular 'type' of fan. If Oasis are aware of this, then they are being clever in the fact that they are not excluding any particular audience type and keeping their image open for anyone to interpret. Oasis reach out to a large range of ethnic groups, age ranges, class ranges and gender groups.
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