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I've decided to analyse a DigiPak for Kanye West's 'Graduation' Album. The first thing that stood out to me about this digipak was the colours and design. It is unusual for rap artists to choose such bright, appealing colours and styles for their album covers. Typically, the artists intend to come across at intimidating and aggressive to go along with the careless attitude. However, Kanye has opted for quite a playful theme. All the images involve a bear which Kanye's fans will be familiar with. The bear is a continuous theme that is carried throughout Kanye's music, design and even in his fashion choices he can be seen sporting a bear. By doing this, he is creating an image that people will be able to recognize and associate with himself. The album being usually involves Kanye's name, however in these images they do not.
Most Digi Paks do not include this many images, therefore Kanye has gone above and beyond to create a style of album that is original. On the Digi Pak, a story can almost unravel in front of the viewer's eyes.
The colours are modern and up to date. Ironically, there isn't a lot of writing on the album talking about Kanye himself which is surprising when he is quite well know for his obnoxious attitude.
The design notes ' Parental Advisory, Explicit Content' which informs the audience of the potentially offensive lyrical content in his music. It is quite nice to see such an upbeat piece of design coming from Kanye in hip-hop, when it is so easy to use depressive images.
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