Artwork for both the digipak and the magazine advert

These are examples of magazine adverts from a variety of genres (Hip-Hop, Pop and Indie). My group and I had an idea that the artwork used on the Digipak and the artwork for the magazine advert were to be the same. This is a common convention throughout all genres. A good reason to do this is so the Digipak can be easily recognised by the public as they wont mix up images. This is useful as the genre of Hip-Hop usually reaches out to quite a niche audience, and so the use of the same image means that if different people see the same image, it will become more familiar and various people will remember it.

We are still to plan out our initial ides for both of the ancillary products, but we have already found and backed up our reasons for why we want to use the same image on both the magazine advert and the digipak.