How the conventions have been met with our main product and ancillary products

During our research we came across numerous things that we decided to include in our music video and ancillary tasks :
- dual colour themes for example blue and black, red and white. We chose red and white as we felt this was appropriate for religion to represent evil and purity for example.
- theme of religion is kept consistent throughout all of our tasks with the usage of a cross. We felt a cross would be the most appropriate as it is the most obvious to an audience member.
- In the magazine adverts and digi-pak, large, aggressive font were used and placed in the centre or to the side of images. However, they were still intrusive enough to stand out.
- the lighting chosen was darkened as the atmosphere is not intended to be bright and upbeat
- Camera angles were close up and invasive to be intimidating and in your face.
- Consistent character or image used throughout multiple products.
- Use of urban areas to set the scene
- We decided to use the same character in the music video for both ancillary tasks to create significance and for the niche audience to relate and recognise the character.
- For both Ancillary tasks and the main product they both have a threatening yet vulnerable feel which most rap-stars nowadays have so we followed these conventions.